Brown, a local bar & restaurant located in Haifa, Israel, issued a digital smartphone scratch cards campaign using Cardygen service.
Brown offered the chance to win free drinks/dinner/deserts in the the night of Euro 2012 Final match. Using social media such as Facebook and printed media such as printed drink coasters, smartphones holders were able to download a Scratch Card a day to their smartphones.
Winning cards were redeemed at point of sale using simple smart devices (iPhone/Android devices) by the bar’s stuff and prizes were issued on the spot.
Camera: Eyal Refaelov
Acting: Michal Lev-Ari, Murielle Cohen, Omer Nahari
Editor: Shaul Luria
Duration : 0:1:31