Would you use this at a fast-food restaurant?

Hi, I am doing a project for my Innovations & Research class in university. I have noticed that lineups at fast-food restaurants and coffee shops get very busy during lunch hour. Hence, I have come up with a solution that lets people pay using their smartphone while they wait in queue. This way, after they make the payment, they can go straight to the food pick-up counter and pick up their order. My project basically turns a 1-minute process into a 3-minute "express" process.

How this would work: The restaurant will have a wireless internet connection. People can connect their smartphones to the wireless internet and be shown a MENU page. They select what they want from the menu, log in to their account and pay for it, and the order gets sent directly to the kitchen. They can then get out of the line, walk to the food pick-up counter and pick up their order. That’s it. It also works for people who have cell phone data plans. It works with any cell phone that has a web browser (which is most cell phones).

Another plus is that people can order the food while walking or driving to the restaurant, and just go to the pick-up counter and pick up their food. We also plan on having touch-screen payment terminals for people who don’t have smartphones.

So I just wanted to know your ideas and thoughts on this. Is this a system you would use?

The whole process you described sounds unnecessarily cumbersome. You have taken something that is very efficient in its current form and have included an extra step to make it somewhat more complex than it should be. More importantly you have not addressed the problem of what causes a very busy lunch hour- it is not the form of payment that is currently used… the cause is that the kitchen in the back has to prepare a much greater amount of food which takes up a certain amount of time regardless if smartphones are used or not.

4 Responses to “Would you use this at a fast-food restaurant?”

  1. Snake says:

    The whole process you described sounds unnecessarily cumbersome. You have taken something that is very efficient in its current form and have included an extra step to make it somewhat more complex than it should be. More importantly you have not addressed the problem of what causes a very busy lunch hour- it is not the form of payment that is currently used… the cause is that the kitchen in the back has to prepare a much greater amount of food which takes up a certain amount of time regardless if smartphones are used or not.
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  2. MX says:

    It wont matter how fast you pay if they cannot make the food to keep up
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  3. Joanne A. says:

    Great idea.
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  4. Torie says:

    That is such a creative, modern idea. Of course I would go there, everybody with an internet connection on their phone would. Congratulations on such an excellent, different Idea. That would definitely solve Queue problems once and for all. Everybody would love that, it is a BRILLIANT idea. There would be no more "Dolly Daydream" servers who don’t even hear half your order and put ice-cream in your coffee instead of sugar or who give you a bacon burger with extra mayo and gherkins when you wanted a fish-burger with no cheese. There would be no more long Queues! This is one of the best Ideas I have ever heard! Once again, congratulations. You’re brilliant!
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